分享营销智慧•探讨行业趋势•交流业界心声
    中国市场已成为当今世界第三大奢侈品消费市场，在顶级品牌的全球销售额中约占12％。中国的奢侈品消费时代已经来临。全球奢侈品领域的行业翘楚们正全力以赴扩大品牌影响力，以赢得日益挑剔的国际消费者和飞速发展的中国市场。与此同时，不断崛起的中国新兴品牌也正在本土和全球市场中高歌猛进。
然而，中国消费者受奢侈品牌吸引程度小于西方国家消费者，虽然中国消费者的生活水平正在显著提高，但与其它发达国家的人们相比，他们囊中依然羞涩，所以高端品牌公司在进入中国市场前需要付出更大的努力来研究市场情况和消费者的喜好，并对产品定价、定位和分销渠道进行充分的调研。
时间： 2008年5月15日
地点： 外滩游艇会（浦东滨江大道3510号）
主办： 和讯网
与会代表： 奢侈品行业市场总监、品牌总监；商界名流；企业精英
拟邀互动嘉宾：
世界奢侈品协会中国代表处北京CEO、奢侈品经济学家  欧阳坤                 
LVMH集团中国区总监                               吴  越
欧莱雅中国荣誉副董事长                           靳羽西
JWT(智威汤逊-中乔广告公司)大中华区首席执行官     唐锐涛

　　【活 动 日 程】
14：00－14：30     来宾签到
14：30—15：10     主办方致辞
15：10—15：40     主题一：现状与展望——奢侈品在中国
15：40—16：10     主题二：策略与思路——如何布局中国市场
                        建立具有中国特色的分销渠道
                        高端群体的消费心理研究
                        中国二三线市场的拓展
16：10—17：00     互动环节：成功与困惑——案例分享与创意风暴
                        品牌嫁接与品牌延伸
                        消费升级：如何虏获新生代

联系人：
杨叶伟     
电话：8621-58303377-8551
传真：8621-58305787
Email：yangyewei@staff.hexun.com

王捷
电话：021-58303377-8552
传真：021-58305787
Email：wangjie@staff.hexun.com

下载奢侈品营销沙龙邀请函

Luxury Marketing Salon－CHINESE WISDOM

Marketing Intelligence Sharing
Industry Trends Discussion
Trade Views Exchanging

China has become the world's third largest luxury consumer market, the top brand in the global sales accounted for about 12 percent. China's luxury goods consumption era has arrived. The field of global luxury goods industry leaders are now fully extend their brands in order to win the increasingly critical of international consumers and the rapidly developing Chinese market. At the same time, the rise of Chinese brands are also emerging local and global markets.

However, Chinese consumers by the degree of luxury brands to attract consumers is less than the Western countries, although the living standards of Chinese consumers are significantly increased, but compare with people in developed countries, they still earn less, So before the high brands entering the Chinese market, they will make great efforts to study market conditions, consumer preferences, product pricing, positioning and distribution channels.

Date:     May 15, 2008
Location:    JIN MAO YACHT Club (3510 Riverside Avenue Pudong)
Organizer:   Hexun web
Delegates:   Marketing Director of Luxury Brands
Brands Director
Business Celebrities & Business Elite

Keynotes Speakers：
Michael Ouyang
CEO, WLA-Luxury Association Organization
Economists in Luxury Industry  
Andrew Wu
Group Director, LVMH China
Yue-Sai Kan
Chairwoman, House of Yue-Sai
Tom Doctoroff
Northeast Asia Area Director, Greater China CEO, JWT

　　【Agenda】
14:00-14:30 Registration
14:30-15:10  Opening Remarks
15:10-15:40  Theme One:
Status and Prospects - Luxury Brands in China
15:40-16:10  Theme Two:
   Strategies and ideas - How the layout of the Chinese market
 Established Chinese characteristics distribution channels;
 Psychological Study of High consumer groups;
 Markets expanding in China
16:10-17:00  Interactive Panels:
   Success and Perplexity - Case Sharing and Brain Storming
 Brands grafting and extension
 Consume upgrade: How to gaining to loyalty of new generation

Contacts:
Legend Yang    
Tel： 86 21 58303377 ext.8551
Fax：86 21 58305787
Email：yangyewei@staff.hexun.com

Charlie Wang
Tel： 86 21 58303377 ext.8552
Fax：86 21 58305787
Email：wangjie@staff.hexun.com